Shopping: Saint Tropez Style

A handful of streets that lead off from Place des Lices, the main square which houses a street market, very similar to Forte dei Marmi’s, on Tuesdays and Saturdays: this is where you’ll want to go shopping. Rue Gambetta, Place de la Garonne, Rue Francois Sibilli, Rue Georges Clemenceau and Rue General Allard are lined with designer boutiques such as Dior, Hermès, Céline, Alaìa, Chloè, Rykiel, Dolce&Gabbana, Gucci, Valentino Bulgari, Armani, Versace, and many more. Not big boutiques, but offering very carefully selected items and a lot of deluxe limited-edition pieces.

Guide for shopping in Saint Tropez

Here are my tips to shopping in Saint Tropez without losing your mind (and too much money). First of all, as far as beachwear is concerned, pick two local brands: the basic Kiwi, offering a very colorful collection of everything you need on the beach; and Vilebrequin, a high-end beachwear brand established in 1971 by Fred Prysquel in Saint Tropez, known all over the world for its first and most famous print, turtles. A mix of hippy and BCBG style, the long Lulù and So. To dresses, to be strictly worn with leather tropeziennes sandals or suede fringed boots. More sophisticated and understated are the beautiful Bla Bla kaftans. For him, a mix of colorful and fancy patterned swimming trunks and cotton shirts. If you’re travelling by boat, perhaps on a sailing boat, and you’re looking for something more subdued, head to since 1903. Don’t forget to buy a hat before leaving: Victor has some beautiful panama hats.